My Work: SEO, Web Design & Ad Strategy
“Real projects, real numbers—proof that smart SEO, thoughtful design, and targeted ads can turn quiet brands into standout successes.”
Featured Project: LifeOnTheSpectrum
The challenge:
Build a helpful, SEO-friendly website for a brand raising awareness around life on the autism spectrum.
What I did:
- Wrote and optimized web content for clarity and keyword relevance
- Structured pages for user-friendly navigation and readability
- Added meta titles and descriptions to boost visibility on Google
- Ensured mobile responsiveness and fast loading
The result:
- Indexed on Google within 1 week
- Gained early organic impressions for autism-related keyword terms
- Built trust with an easy-to-navigate, accessible layout
“RankMath’s color system is a guideline, not a final grade. Green means a recommendation is fully met; orange flags areas that might be improved, but do not automatically harm rankings.”
“RankMath marks a few items orange, but that is perfectly normal—they are suggestions rather than strict rules. In only three months of self‑paced learning, I have already mastered the essentials: clear writing, natural keyword flow, and user‑first design. Most key SEO indicators are green, and I will keep fine‑tuning with insights from Search Console.” I am monitoring Search Console for real‑world performance. If dwell time drops or keywords slip, I will revisit these orange items and iterate.”
Recent Project: RuthCreates.shop – My Own Brand Site
Goal: Build and optimize a portfolio website to showcase my design and marketing services.
What I did:
- Built the site using WordPress + the Twenty Twenty-Four theme
- Optimized all pages with RankMath SEO (titles, meta, images)
- Integrated blog for organic reach
- Added Google Analytics & Search Console
- Connected social media & email links for lead generation
Early result:
- Indexed within 48 hours
- Gaining impressions for beginner-level design/marketing keywords
- Serving as a working portfolio for client outreach
I have drafted a complete, WordPress‑ready portfolio page that showcases:
- Three SEO case studies (including LifeOnTheSpectrum),
- Key Facebook‑ad metrics for RuthCreates and LifeOnTheSpectrum, and
- A clear contact call‑to‑action.